Bold, chic eyewear.
The Versace Spring/Summer 2022 eyewear ad features supermodel Emily Ratajkowski and the Colombian singer Maluma as the face of the brand. For Versace’s eyewear, Mert Alas and Marcus Piggott capture the dynamic and brilliance of new season hues and optical styles that reimagine Versace’s classic Medusa Biggie style.
The campaign shows a series of strong and forceful images in line with Emily & Maluma’s power, the new season’s fashion, and the brand’s rich tradition of long-lasting photographic imagery.
“Captured in a series of images by the photographic duo Mert Alas and Marcus Piggott, Ratajkowski and Maluma fully embody the dynamism and stardom of new season shades and optical styles which reinterpret Versace’s iconic Medusa Biggie style. Compositions are bold and powerful, in-keeping with the two stars themselves, the new season style, and Versace’s culture of enduring photographic imagery.” Versace shared.
While Mert & Marcos photograph Maluma and Emily, Jacok K looks after styling the artists in Versace’s vibrant wardrobe for the season. Meanwhile, hairstylist Christian Restrepo looks after Emily & Maluma’s hairstyles. Cynthia Alvarez has been in charge of makeup.
A smart vision, Maluma dons the Versace Medusa Biggie VE 1283 glasses for the fashion labe’s SS22 eyewear campaign for men.
This new Medusa Biggie model with an attractive style naturally expresses the concept of fame. Unisex and seductive, pilot sunglasses transform a classic design into a contemporary style statement. Versace’s iconic Medusa Biggie medallion adds traditional charm to the temples, while adjustable nose pads ensure maximum comfort. Available in gold or matte black with dark grey lenses.
Donatella Versace has proposed bold and gritty pieces, complementing in line with the two protagonists and with the new style of the entire season. The campaign has also harked back to Versace’s photographic culture, which was always based on images that leave their mark and last over time. Initially popularized by Biggie Smalls (also known as Christopher Wallace) in the mid-1990s, “the Medusa Biggie sunglasses fully live up to their iconic status, as the golden hardware is reinterpreted across a range of contemporary frames. Acetate in bright neon or crisp white sits within the exciting, confident world of the main Versace Spring-Summer 2022 collection and runway show. The hardware showcases its versatility as it is worked into intricate optical styles and new oversized silhouettes.” – from Versace.
