The Maison chose the South Korean capital as the venue for its most recent pre-fall-2023 show. Here are all the details about this outstanding collection.
French luxury firm Louis Vuitton chose one of the most iconic cities in Asia, Seoul, to present its new Pre-Fall 2023 collection.
Louis Vuitton’s first pre-fall show was held at the bottom of the iconic Jamsugyo Bridge, a double-decker bridge that spans the Han River in the South Korean capital. Nicolas Ghesquière, the label’s creative director, chose Squid Game director Hwang Dong-Hyuk to design the scenography. “For Seoulites, [the Jamsugyo Bridge] is a living monument,” said Ghesquière. “It is also a real fictional character that’s very present in many films. It’s an inspiring place to stage a show. It’s a genuine catwalk.”
Vuitton has taken advantage of the increase in the luxury market in Asia and the popularity of K-Pop to amaze us with an unprecedented runway show. This is perhaps one of the biggest shows for the house, since Pietro Beccari took over as CEO of the firm at the beginning of 2023.
LOUIS VUITTON PRE-FALL 2023 COLLECTION: ALL THE DETAILS
The Louis Vuitton Pre-Fall 2023 collection was held on the Jamsugyo Bridge. For this occasion, it was closed for 24 hours for the show, where models walked on the 795m-long linear path The soundtrack “아니 벌써 Already Now” by Sanullim was played as background sound, while models walked on the runway wearing the stunning timeless latest pieces from the collection. HoYeon Jung, the “Squid Game” star and Louis Vuitton brand ambassador, opened the display, rocking a bright blue windbreaker with marigold accents and waist-defining zippers.
“The bridge is a symbol of harmony, between the natural and the urban, coexisting as one,” Hwang explained after the show. “The name of the bridge also means ‘submerge’ in Korea, so the intense weather helped express that feeling better.”
Nicolas Ghesquière was the mastermind behind the creations in this collection. He managed to propose a collection which is a perfect balance between innovative designs and the heritage of its savoir-faire. Undoubtedly, the collection celebrates the brand’s style codes and energy, showcasing blending edgy accents with a more vintage aesthetic in an embodiment of contemporary femininity.
The collection featured deep v-necks, traditionally tailored pieces, accent shoulders, bold blues, and reds. There were also checkered patterns, stripes, geometric detailing, monograms, and utilitarian motifs paired tailored suiting and experimental silhouettes. Moto jackets, quilted leather, bodysuits, A-line skirts, chunky outwear, and svelt zip-up jumpsuits were also included in the collection. Billowing linen maxi skirts and floor-length pleated jersey dresses were paired with fluid lapel-free blazers or embossed tweed frock coats.
As regards accessories, the brand went for on-the-go wearer proposals like metal carabiner belts, chunky ruched leather boots, structured handbags, and roomy tote bags. Footwear included Mary Jane’s tennis shoes, gladiators, ankle boots and creepers.
The show had approximately 1,600 guests, including 100 local students to witness the “inclusive cultural event”. The Louis Vuitton Pre-Fall 2023 collection also had some of the boldest A-list guests, including the likes of brand ambassadors Alicia Vikander, Chloë Grace Moretz, Doona Bae, Jaden Smith and New Jeans’ Hyein huddled on the front row beside Hwang and Louis Vuitton’s newly appointed chief executive officer Pietro Beccari, joined by Chinese celebrities Jin Chen and Gong Jun.
All members of the K-pop group Le Sserafim, Yuta Nakamoto of the Korean boy band NTC 127, Lee Felix of the boy band Stray Kids, Japanese icon Takuya Kimura’s daughter, the actress Kōki, Chinese actresses Karena Lam and Louise Wong, Australian actress Maia Mitchell, South African actress Thuso Mbedu, “Squid Game” actor Wi Hajun, Kim MingYu of the boy band Seventeen, and actress Jung Ryeo-won were also in attendance.
