A true tribute to Italian heritage orchestrated by Alessandro Michele.

For Gucci’s Cosmogonie Fashion Show, the creative director Alessandro Michele transported the fashion show at the Castel del Monte in Italy. He presented a glittering collection and showcased garments with details, which were a reference the stars and magical myths.
“I was looking for a place that would give grace to the mythological,” he explained. “It’s a place where measurements and proportions intersect as if by magic, in the same way, that the measurements of collars and jackets can somehow be magical
.” For Michele, the mystery of Castel del Monte resonates with the enigmatic genesis of his creativity, “which operates through the need to bring together constellations of signs and symbols.”

“Cosmogonie” or “Cosmogony,” translated from French, refers to the study and history of the universe, a lofty goal that only a designer like Alessandro Michele could take on as the theme of his latest Gucci collection.
“If any thinker was able to hold together things so distant in time and space, rearticulating them into bursting constellations, it was Walter Benjamin. To this man, who could not survive without his quotes, my gratitude,” said Michele.

In the heart of the Italian region of Apulia and set in a 13th-century castle, it was the perfect setting to showcase his collection christened Cosmogonie. Moreover, he was inspired by the German philosopher Walter Benjamin.
“His remarkable ability to illuminate otherwise invisible connections made Benjamin a paragon of constellation thinkers,” the designer wrote.
“A term that he turns into a philosophical concept. What may seem, at first glance, atomized and scattered like the stars in the sky, through Benjamin’s eyes becomes a set of complicities, a connective structure that illuminates the darkness through the epiphany of a constellation.”




Optical prints play with proportions, retro-inspired boots, transparencies and patterning coexist with sequins and crystals that illuminate the looks. The collection opened with a shimmering sheer dress paired with a faux fur jacket, followed by standout accessories such as thigh-high lace-up boots, colourful hats and red glasses.
Elsewhere, models paraded in metallic and shiny capes along with sequined numbers in green, red and more.




Fashion icons and great friends of the house such as Dakota Johnson, Elle Fanning, Jodie Turner-Smith, Måneskin, Mark Ronson, Paul Mescal and Lana Del Rey were on hand to light up the Italian night.
